Unsecured Business Funding: How to Get Your Business off the Ground

Published July 24th, 2025 by Riverpoint Capital

Got a brilliant business idea but no capital to bring it to life? Many aspiring entrepreneurs face this exact challenge.

According to Exploding Topics, about 25% of businesses in the U.S. don't get adequate funding during the startup phase. And while traditional loans may feel out of reach, unsecured business funding could be the answer. This financing option doesn't require collateral, making it more accessible for startups and small business owners looking for a jumpstart.

If you're ready to launch your business without risking personal assets, keep reading. You'll learn how unsecured business funding works, who qualifies, and how to increase your chances of approval.

What Is Unsecured Business Funding?

Unsecured business funding refers to financing that doesn't require you to pledge assets like:

  • Property
  • Inventory
  • Equipment

Instead, lenders evaluate your:

  • Creditworthiness
  • Revenue potential
  • Business plan

This makes it an attractive option for entrepreneurs who have limited collateral or are just starting out.

Unlike secured loans, you're not putting your personal or business assets on the line. However, this often means the lender takes on more risk, which can influence loan terms.

Who Can Benefit from Unsecured Business Funding?

This type of funding is especially useful for startups, small businesses, or solopreneurs. It's ideal for ventures that need fast capital to cover early-stage costs like:

  • Equipment
  • Inventory
  • Marketing
  • Hiring

You don't need to have a long financial history or assets to qualify. Instead, your credit score, revenue projections, and business viability will carry more weight.

If you're launching a service-based business or building a brand from scratch, unsecured business funding offers flexibility without the burden of asset risk.

Types of Unsecured Business Funding

There isn't a one-size-fits-all solution. Multiple unsecured funding options exist, and choosing the right one depends on your specific needs and qualifications.

Here are a few common types:

Business Credit Cards

Great for managing short-term expenses. You only pay interest on the balance you carry.

Unsecured Term Loans

Lump-sum loans with fixed repayment terms and interest. Perfect for larger investments like equipment or expansion.

Merchant Cash Advances

Advance funding based on projected credit card sales. Repayment comes from a percentage of daily transactions.

Invoice Financing

Lenders give you cash upfront based on outstanding invoices. Helpful for businesses with steady B2B billing.

Peer-to-Peer Loans

Online platforms connect you with individual investors willing to fund your business without traditional banks. These loans often come with flexible terms and can be ideal for startups seeking fast, alternative financing.

Choosing the right option can set your business on the path to growth quickly and sustainably.

Pros and Cons You Should Know

Unsecured business funding can be empowering, but it's not without trade-offs. Here are the pros and cons:

Pros:

  • No collateral needed
  • Faster application and approval process
  • Accessible to newer businesses and startups
  • Flexible usage of funds

Cons:

  • Higher interest rates compared to secured loans
  • Stricter credit score requirements
  • Lower borrowing limits
  • Shorter repayment terms

It's important to weigh these carefully to make the best decision for your unique business.

How to Qualify for Unsecured Business Funding

Qualifying may be easier than you think, but you'll need to show lenders you're a worthy investment.

Start with your credit score. Most lenders prefer a score above 650, although some alternative lenders may consider lower scores with stronger business potential.

Have a clear, well-documented business plan. This shows lenders how you plan to use the funds and how your business will make money.

If you're already in business, having steady monthly revenue-even a small amount-can improve your chances.

How to Strengthen Your Application

Getting approved is about more than just filling out forms. Here's how to stand out:

  • Polish your credit score: Pay down existing debts and avoid missed payments.
  • Build a lean business plan: Show projected income, target market, and cost breakdowns.
  • Provide proof of revenue (if any): Bank statements or invoices can help.
  • Stay organized: Have all documentation ready, including your EIN, financial statements, and legal registrations.
  • Be realistic with your request: Ask for what you truly need, not the maximum allowed.
  • Demonstrate industry experience: Lenders are more confident when they see you understand your market.
  • Establish a business bank account: It shows financial professionalism and helps separate personal and business finances.

These simple steps can increase your credibility and reduce approval time significantly.

Where to Find Unsecured Business Funding

There are more sources of unsecured funding today than ever before. Traditional banks aren't your only option anymore.

Explore online lenders. These platforms specialize in fast, unsecured small business loans. Approval often takes just a few days.

Credit unions and local community banks may also offer unsecured financing for businesses with strong local ties.

And don't overlook government-backed microloan programs, especially if you're a minority-owned, women-owned, or veteran-owned business.

Even crowdfunding platforms like Kickstarter or GoFundMe can act as a form of unsecured funding if you're launching a product or brand with public appeal.

Best Practices After You Get Funded

Once you're approved, it's vital to use the funds wisely.

Prioritize investments that will generate returns, like:

  • Marketing
  • Operations
  • Essential equipment

Avoid using the business capital for unnecessary luxury upgrades or long-term liabilities.

Track your spending, set milestones, and review your ROI regularly. Responsible use of unsecured funding can boost your credibility for future business financing.

And remember, repaying on time (or early) improves your business credit score, opening doors to better terms down the road.

Make the Most of Unsecured Business Funding

Unsecured business funding offers a smart, flexible way to launch and grow without risking your assets. With the right support, you can access the capital needed to move your business forward.

That's where Riverpoint Capital comes in. With over a decade of experience serving businesses from local startups to public companies, Riverpoint Capital specializes in crafting custom financing solutions, from short-term bridge loans to inventory funding and more.

Whether you're exploring unsecured options or need guidance through complex financing choices, our team is committed to helping your business grow from where it is to where you want it to be.

Ready to take the next step? Contact us and let's build your future, together.


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